Google for Nonprofits Blog: Engage and influence donors with video

For Nonprofits Blog

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Engage and influence donors with video

Wednesday, October 23, 2013

As we continue to move into the heart of giving season, how are you reaching donors online? Video is a powerful tool that engages potential donors on the path to donation. In a recent survey, we found that 80% of donors used online video to learn more about a nonprofit organization. And, 57% of donors made a donation after watching an online video. To make sure you’re getting the most of your video and YouTube experience, check out these resources to help you build and optimize your channel.

Join the YouTube for Nonprofits program and create your own free YouTube brand channel. The first step in engaging donors on YouTube is building out your own brand channel to house your videos and connect with your online community. Visit the YouTube for Nonprofits site to join.

Get started planning your YouTube campaign and sharing it with your community. Once you’ve created your channel, you’re ready to begin reaching your audience and gaining exposure by creating and sharing a YouTube campaign. Take a look at these three quick video lessons to help you get your first campaign off the ground.

Optimize your videos and channel with best practices like adding Call-to-Action overlays and creating video playlists. Beyond having donors watch your videos, you can encourage them to action by adding Call-to-Action overlays that drive traffic to your website, petition or other relevant site. Or, if you’d like to engage users around a specific topic, curate several videos into a playlist around that content to fully inform your audience. To dive into more of these and other best practices, check out the entire Playbook for Good.

If you’d like to learn more about using video and other online tools to get the most of out giving season, continue to visit our Google+ page, Twitter and blog for more best practices tagged #givingseason.
Posted by Katie Kellogg, Google for Nonprofits team