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Greetings from  Hong Kong, India, Indonesia, Macau, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam!  Today, we’re excited to announce that we are continuing to expand Google for Nonprofits in Asia. In partnership with TechSoup, Google for Nonprofits is now available in these countries, servicing thousands of nonprofit organizations in the region.

Nonprofits can now apply to join the program (Hong Kong, India, Indonesia, Macau, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam), which provides access to a suite of free products and tools, including:
  • Google Ad Grants: Free AdWords advertising to promote your website on Google through keyword targeting.
  • Google Apps for Nonprofit: Free version of the Google Apps business productivity suite, including Gmail, Docs, Calendar, and more.
  • YouTube Nonprofit Program: Premium branding capabilities on YouTube channels, and increased uploading capacity.
Many nonprofits throughout the region are already taking advantage of these programs to recruit new volunteers, fundraise and raise awareness about their work.

CanSupport was founded in 1996 with the vision of a caring and supportive society where cancer patients and their families live with dignity, hope and comfort. The organization provides home care for cancer patients in Delhi, counseling services and training in palliative care.

"Google Apps enables us to work on the go, while being rest assured about our data security”", said Sindhu George, Head of Resource Mobilisation at CanSupport.

Using the momentum that has been established by organizations such as CanSupport, we can’t wait to continue partnering with organizations in Hong Kong, India, Indonesia, Macau, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam starting with today’s launch.

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When Laura Palmaro was 10 years old, she woke one morning to find that the central vision in her left eye had all but disappeared. She was not ill and had no genetic issues—it was completely out of the blue. When she was 14, the same rare condition struck her right eye, and she began her freshman year of high school legally blind. Suddenly she was forced to depend on other people to read everything aloud, from school assignments to menus. The toughest part, according to Laura, was losing her sense of independence—and not knowing when or how she would get it back.

Laura has since adopted technological solutions to her vision challenges, using a combination of screen-readers and magnification software to read, work and more. Now a program manager at Google, she is following her passion, helping Chrome and Chrome OS teams make their products more accessible. “Technology has truly transformed my life,” she says. “Assistive technology can tear down boundaries, and empower people to find their independence and fulfill their dreams.”

We agree with Laura about the power of technology to change lives. And in order to support more people like her—people who see obstacles as opportunities—we’re launching the Google Impact Challenge: Disabilities. We’re putting $20 million in Google.org grants behind nonprofits using emerging technologies to increase independence for people living with disabilities, and today we’re issuing an open call to identify new areas of opportunity atg.co/ImpactChallengeDisability.

We’re kicking things off with support for two remarkable organizations. Each of these organizations is using technology to dramatically reduce the cost of and access to prosthetic limbs and auditory therapy, respectively—which could be transformative for hundreds of millions of people.

  • The Enable community connects people who want prosthetics with volunteers who use 3D printers to design, print, assemble, and fit them, for free. This dramatically cuts costs, increases speed of distribution, and meets unmet needs. We’ll support the Enable Community Foundation's efforts with a $600,000 grant to advance the design, distribution and delivery of open-source 3D-printed upper-limb prosthetics.
  • Diagnosing auditory challenges can be a struggle in low income communities—the equipment is expensive, bulky and unrealistic, particularly in the developing world. With our support, and a $500,000 grant, World Wide Hearing will develop, prototype and test an extremely low cost tool kit for hearing loss using smartphone technology that’s widely available—and affordable—in the developing world.

The Google Impact Challenge: Disabilities will seek out nonprofits and help them find new solutions to some serious “what ifs” for the disabled community. We will choose the best of these ideas and help them to scale by investing in their vision, by rallying our people and by mobilizing our resources in support of their missions.



But of course, we realize there’s always room to improve our products as well. We have a team committed to monitoring the accessibility of Google tools; and we provide engineering teams with training to incorporate accessibility principles into products and services. That doesn’t just mean improving existing Google tools, it means developing new ones as well. For example, Liftware is a stabilizing utensil designed to help people with hand tremors eat more easily, and self-driving cars could one day transform mobility for everyone.

Historically, people living with disabilities have relied on technologies that were often bulky, expensive, and limited to assisting with one or two specific tasks. But that’s beginning to change. Thanks to groups like Enable and World Wide Hearing, and with tools like Liftware, we’re starting to see the potential for technologies that can profoundly and affordably impact millions. But we’ll all get there sooner if we make it a team effort—which is why we’re launching Google Impact Challenge: Disabilities today. Together, we can create a better world, faster.

Posted by Jacquelline Fuller, Director, Google.org

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Greetings from Belgium, Luxembourg, Netherlands, Germany,Austria, Switzerland, and Italy! Today, we’re excited to announce that we‘re expanding Google for Nonprofits in Europe. In partnership withTechSoup, Google for Nonprofits is now available in these countries, servicing tens of thousands of organizations in the region.

Google for Nonprofits offers nonprofits discounted and free access to Google products. These tools can help your organization go further, faster, whether it’s working more efficiently, finding new donors and volunteers, or getting supporters to take action.

Nonprofits can now apply to join the program (in BelgiumLuxembourgNetherlandsGermany Austria,Switzerland, and Italy), which provides access to a suite of free products and tools, including:

  • Google Apps: Free version of the Google Apps business productivity suite, including Gmail, Docs, Calendar, and more.
  • Google Ad Grants: Free AdWords advertising to promote your website on Google through keyword targeting.
  • YouTube Nonprofit Program: Premium branding capabilities on YouTube channels

Many nonprofits around the world are already taking advantage of these programs to recruit new volunteers, fundraise and raise awareness about their work.

Het Vlaamse Kruis (The Flemish Cross), a Belgian nonprofit that has been active since 1927, aims to ensure that first aid is offered in the most efficient way throughout the Flemish region. Recently, they have been using Google AdGrants to support their outreach efforts. 

"Creating visibility and promoting our goals is an important part of our mission since we need a continuous influx of new volunteers, financial gifts and other forms of assistance. By using Google AdWords we’ve been able to increase our visibility enormously resulting in a significant increase in website visits and requests for information via our website. Google AdWords for Non-Profits has enabled us to use a world-class service at zero cost to our organization," said Peter Jensen a representative from Het Vlaamse Kruis.

Using the momentum that has been established by organizations such as Het Vlaamse Kruis, we can’t wait to continue partnering with organizations in Belgium, Luxembourg, Netherlands, Germany, Austria, Switzerland, and Italy starting with today’s launch. 

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Hola! Greetings from Mexico and Chile! Today, we’re excited to announce that we are continuing to expand Google for Nonprofits in Latin America. In partnership with TechSoup, Google for Nonprofits is now available in these countries, servicing tens of thousands of nonprofit organizations in the region.


Nonprofits can now apply to join the program (in Mexico and Chile), which provides access to a suite of free products and tools, including:

  • Google Ad Grants: Free AdWords advertising to promote your website on Google through keyword targeting.
  • Google Apps for Nonprofit: Free version of the Google Apps business productivity suite, including Gmail, Docs, Calendar, and more.
  • YouTube Nonprofit Program: Premium branding capabilities on YouTube channels, and increased uploading capacity.
Photo Courtesy of Vifac Nacional

Many nonprofits around the world are already taking advantage of these programs to recruit new volunteers, fundraise and raise awareness about their work.

Vifac is an organization that offers women and their children shelter, food, nutritional advice, psychological help, medical service and certifications at no cost. Vifac has helped thousands of women with unexpected pregnancies in vulnerable situations. However, the organization was looking for help finding a way to connect with the women who needed them. This problem led to a partnership with Google.

“Thanks to the  AdWords Google Grant  today we have been able to reach over 500,000 direct beneficiaries and their families,  and help thousands of women in a desperate state of abandonment, poverty and hopelessness” said Gabriela Tejeda, National Director of Vfiac.

Using the momentum that has been established by organizations such as Vifac, we can’t wait to continue partnering with organizations in Mexico and Chile starting with today’s launch.

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Szia! Cześć! Ahoj! Dobrý den! Greetings from Hungary, Poland, Slovakia and the Czech Republic!  Today, we’re excited to announce that we are continuing to expand Google for Nonprofits in Europe. In partnership with TechSoup, Google for Nonprofits is now available in these Central European countries, servicing tens of thousands of nonprofit organizations in the region.

Specified Nonprofit Corporations, Public Interest Corporations, and Social Welfare Corporations can now apply to join the program (in Hungary, Poland, Slovakia and the Czech Republic), which provides access to a suite of free products and tools, including:
  • Google Ad Grants: Free AdWords advertising to promote your website on Google through keyword targeting.
  • Google Apps for Nonprofit: Free version of the Google Apps business productivity suite, including Gmail, Docs, Calendar, and more.
  • YouTube Nonprofit Program: Premium branding capabilities on YouTube channels, and increased uploading capacity.

Many nonprofits around the world are already taking advantage of these programs to recruit new volunteers, fundraise and raise awareness about their work. Google Ad Grants, for example, is one great way to drive more traffic to your site through AdWords.

CentralEurope_G+_highercopy.jpg

UNICEF (United Nations Children’s Fund) is a global humanitarian organization that develops programs to help children in more than 150 countries and territories. The most significant effort is targeted on reaching the most vulnerable and excluded children, to the benefit of all children everywhere. Through Google Grants, UNICEF has been able to increase traffic to the website, the charitable online store, and the amount of online donations by over 100%.
"Since we are a humanitarian organization whose activities are funded entirely by voluntary contributions, Google Grants has opened the door to new online fundraising opportunities that would have otherwise been financially unattainable. AdWords allows us to reach a large portion of the public that we previously weren’t able to reach. Thank you for these wonderful possibilities in digital fundraising", said Hana Čermáková, UNICEF Czech Republic Fundraising Manager.

We’re impressed already by how nonprofits are raising awareness for their organizations using technology. Using the momentum that has been established by organizations such as Unicef, we can’t wait to continue partnering with organizations in Hungary, Poland, Slovakia and the Czech Republic starting with today’s launch.

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Calling all Francophiles! What do you love about France? The wine? The cheese? The art & culture? Us too! But did you also know that France boasts more than 1.6 million nonprofits and 3,899 foundations? That’s why we’re excited to collaborate with TechSoup Global to bring Google for Nonprofits to France.


Eligible nonprofit associations and foundations can now apply to join the program, which provides access to a suite of free products and tools, including:

  • Ad Grants provides a $10,000 grant for nonprofits to raise awareness and target new audiences online.
  • YouTube for Nonprofits and Google Earth Outreach provide rich opportunities for nonprofits to create interactive content and visualize their impact.
  • Google Apps provides a range of enterprise tools -- from email to Google Docs -- that reduce technology costs and encourage collaboration.


Many nonprofits in France are already taking advantage of these programs to recruit new volunteers, fundraise and raise awareness about their work. Google Ad Grants, for example, is one great way to drive more traffic to your site through AdWords.


SOS Amitié 2.jpg


Photo Credit : Sophie Spiteri


S.O.S Amitié is an anonymous listening service for those who suffer from loneliness, unhappiness or depression and who may be tempted to take their own lives. Volunteers are listening on the phone and the internet 24 hours a day, 7 days a week.  The organization is comprised of 1600 listeners who respond to 700,000 calls per year in France (that’s a call every 40 seconds).  Through Google Grants, S.O.S Amitié is able to gain better visibility on the web, attributing approximately 80% of their site traffic to Google Ad Grants Campaigns -- nearly 7,000 visits per month. S.O.S. Amité also has increased web applications for volunteers from 18 percent in 2009 to 46 percent in 2013. In addition, the organization has seen an increase in donations thanks to an ad campaign launched through Google Ad Grants.


"This greater visibility on the web, the ability to easily adapt our messages to reach our goals, is a great help to fulfill our mission," said Maxime Bonin, S.O.S Amitié President.


We’re impressed already by how nonprofits in France are raising awareness for their organizations using technology. Using the momentum that has been established by organizations such as S.O.S Amitié, we can’t wait to continue partnering with organizations in France starting with today’s launch.

Visit Google for Nonprofits to learn more about the tools and join the program.

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Check out the Top 3 Tips from our #G4NP Channel Refresh

If you’ve ever visited the Google for Nonprofits YouTube channel before, maybe it’s time to take a second look. Over the summer we re-launched our channel to optimize it for our audience - you! To transform the Google for Nonprofits channel, we thought long and hard about the needs of our nonprofit users, and followed several of the basic guidelines from the Creator Academy Handbook.  

Below, check out our Top 3 Tips from the #G4NP YouTube Refresh:

    • What we did: We updated the first impression of our landing page by adding a trailer video, added compelling channel art and added social media links.  
    • Tip:  Use channel art that is relevant and captivating to help tell your story, demonstrate impact or feature an anthem video, for example. Remember, it takes less than two-tenths of a second for an online visitor to form a first opinion of your brand (source: http://www.entrepreneur.com/blog/223150).


      • What we did: We took a close look at all of the content that was currently on the channel, as well as what has been the most impactful to our audience, and we discovered that themes emerged. We then created sections and Playlists based on these learnings that we were able to apply across the channel. (Nonprofit Voices, Google Product Tutorials, Industry Insights and Hot Topics and Trainings Keynotes and Events)  
      • Tip: Take a look at the content on your channel and see if there are any themes or similar threads that arise. Creating sections can help consumers find content quicker, which will give them more time to watch your content.




    • What we did: We cleaned up the raw content on our channel, updated the titles to be consistent in formatting and wording, and ensured the thumbnails gave a  glimpse into what the full video was about. For example, in this series of videos, Case Studies: Nonprofits using Google Tools, we edited to ensure that the faces of the nonprofit leaders were featured prominently.
    • Tip: Tease out the story that your videos tell through the title, thumbnail and description. Think of these pieces, collectively, as your content’s billboard. A compelling video billboard can be the hook that attracts new fans who are looking for great videos and channels on YouTube. Check out a good example, here.

Our team continues to work on more advanced YouTube optimizations that we hope will make the content more accessible and relevant to our users. As we continue to learn and iterate, we will share best practices with our community so that you can take some of the learnings and implement on your own channels.

To learn more about YouTube Creator Academy, click here.

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With Skybox joining Google we have a tremendous opportunity to leverage our imaging satellites for positive change in the world. Yesterday, at our annual Geo for Good User Summit, we announced the Skybox for Good program, under which we will contribute fresh satellite imagery to projects that save lives, protect the environment, promote education, and positively impact humanity.

We’ve already begun supporting projects such as this, and we wanted to share some of the results. We have been monitoring sites critical to our understanding of global climate change, such as the Helheim Glacier in Greenland.
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18 August, 2014 | Helheim Glacier, Greenland | SkySat-1

The Harvard Humanitarian Initiative’s Signal Program  has been using our imagery to help develop tools for Internally Displaced Persons camp management in Africa and the Middle East.
16 March 2014 - Yida, South Sudan - SkySat-1

Access to global satellite imagery through Google Earth and Maps has changed the way people see their world - from the cities they live in to faraway places. On the Google Earth Outreach team, we have witnessed the way these tools have changed how our partners do their work and tell their amazing stories.

We’ve captured some images of Nagarkovil village in Northern Sri Lanka. HALO Trust previously cleared landmines in this area and used updated imagery to help verify that people are returning, having built 84 houses and cultivating over 40 hectares of agricultural land.
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3 October, 2014 - Nagarkovil, Sri Lanka - SkySat-1
View full image in Google Maps

In this beta phase of the program, we will select a small group of organizations and provide the imagery they need to accelerate their work.  The images collected for these partners are being made available publicly, under a Creative Commons By Attribution license (CC BY 4.0), for everyone to see and use. We’ve already started collecting a few images, which you can see on this map. Check out the images in West Virginia, where SkyTruth and Appalachian Voices are monitoring and measuring the rapid expansion of mountaintop-removal (MTR) mining which is devastating forests and communities across Appalachia, visible in the image below, right next to the popular hiking trails of Kanawha State Forest.  
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M October, 2014 - KD-2 Mine, West Virginia - SkySat-2
View full image in Google Maps

Google Earth Outreach gives nonprofits and public benefit organizations the knowledge and resources they need to visualize their cause and tell their story. In the future, we hope to expand the Skybox for Good program to allow many more non-profit organizations and public interest groups to benefit from the use of Skybox data.

For more details visit the Skybox blog.
Follow us @earthoutreach for updates as we expand the program.

Posted by Julian Mann, Skybox co-founder & Developer Advocate, Google Earth Outreach