Tuesday, September 1, 2015
Greetings from South Africa, Kenya, Botswana, Bulgaria, and Croatia! In partnership with TechSoup, we are excited to announce that Google for Nonprofits is now available in these countries, servicing thousands of nonprofit organizations in the region.
Nonprofits can now apply to join the program (South Africa, Kenya, Botswana, Bulgaria, and Croatia), which provides access to a suite of free products and tools, including:
- Google Ad Grants: Free AdWords advertising to promote your website on Google through keyword targeting.
- Google Apps for Nonprofit: Free version of the Google Apps business productivity suite, including Gmail, Docs, Calendar, and more.
- YouTube Nonprofit Program: Premium branding capabilities on YouTube channels, and increased uploading capacity.
Many nonprofits throughout these regions are already taking advantage of these programs to recruit new volunteers, fundraise and raise awareness about their work. In South Africa, Hedley Lewis, Finance & Fundraising Executive Director at Smile Foundation spoke about how Google Ad Grants delivered a 25% increase in traffic to their website:
“Google Ad Grants has been an asset to our organisation as we have experienced a substantial increase in referrals to our website. Our online donations has been boosted generously and [corporations] have now been exposed to our brand and want to partner in our fundraising campaigns... Google has become our silent fundraiser.”
At Google, we’re inspired and humbled by such stories showing the amazing ways nonprofits make positive changes to our world using our tools. If you work for a nonprofit in South Africa, Kenya, Botswana, Bulgaria, and Croatia, apply today to see how Google can also help your organization grow.