Happy advertising!

 Posted by Nikki Lopez, Google Ad Grants team
Google Grants is changing our program name to Google Ad Grants.

Nothing else is changing, just the name. We are rebranding to clarify what our program offers to nonprofits, which is in-kind advertising through Google AdWords, Google’s online advertising tool. We hope the new name will make it easier for nonprofits seeking in-kind advertising to find the Google Ad Grants program.

If you haven’t taken advantage of the program already, visit our site to apply. Nonprofits receive up to $10,000 per month in AdWords advertising to promote their missions and initiatives via text ads on Google.com.

Happy advertising!

 Posted by Nikki Lopez, Google Ad Grants team
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  1. Research starts online. 75% of respondents said they started their donation research online.2
  2. Mobile is a constant companion. 40% of respondents conduct research and 25% donate on a mobile device.3
  3. Mission and brand influence the final decision. 74% donate because they believe in the mission.4

It’s that time of year again. While shoppers gear up for the holiday season, nonprofits are preparing for a season of their of own: giving season. From October to December, more than a third of nonprofit fundraising happens, according to Blackbaud’s Charitable Giving Report. But interest starts even earlier. In fact, from August to September of 2012, we saw a 21% increase in donation related searches on Google.1



So, we're kicking off an occasional series full of tips to help you get the most out of giving season. We'll cover best practices to engage donors, strategies to increase donations online and offline and how to make sure your organization stays organized and efficient through the busy season. Check out our Google+ page, Twitter and blog for these tips and tricks tagged #givingseason.

To get started, we're sharing insights from a new survey from Google and Millward Brown Digital about the digital path to donation. The team surveyed roughly 1,000 donors and analyzed their online behavior from October 2012 through March 2013. They also analyzed Google query data to uncover major trends in donor behavior online.

Here’s a few key takeaways.

  1. Research starts online. 75% of respondents said they started their donation research online.2
  2. Mobile is a constant companion. 40% of respondents conduct research and 25% donate on a mobile device.3
  3. Mission and brand influence the final decision. 74% donate because they believe in the mission.4

If you want to explore more of the data from this study, check out our interactive databoard. We'll also be inviting the folks who conducted this research to share more about their findings and what nonprofits can do to take advantage in 2013. If you’re excited about a particular opportunity, make sure to visit us throughout the season as we discuss these ideas.

Posted by Katie Kellogg, Google for Nonprofits team

[1] Google Internal Data
[2] Compete/Google Nonprofits Study, July 2013; RT1: Which of the following sources, if any, did you use to look for info on non-profit orgs?
[3] Compete/Google Nonprofits Study, July 2013; M5: Which of the following, if any, did you do on your mobile device while interacting with non-profit orgs?
[4] Compete/Google Nonprofits Study, July 2013; O2. Why did you donate to this nonprofit/charitable organization?  Please select all that apply.  N = 827


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In an effort to make local online advertising easier, Google launched AdWords Express in 2011 as a fast and simple way to start advertising online. AdWords Express is designed for low maintenance campaign setup and management. It allows you to reach relevant users within a 15-mile to 40-mile radius around your nonprofit.

 We are happy to announce the addition of AdWords Express to our current Google Grants offering in the US, UK, Canada and Australia. If you don’t have the time to manage your Google Grants AdWords account and you are a nonprofit serving in your local area, AdWords Express may be the right fit for your organization.

Benefits of using AdWords Express include:
  • Create an online ad quickly and easily.
  • Attract more local users to your website or Google+ page.
  • Minimal ongoing management necessary. AdWords Express runs and automatically optimizes your ads for you.
  • Similar to AdWords, you can reach customers on desktop computers and mobile devices (such as smartphones and tablets).
  • Review the effectiveness of your ads in your dashboard.
You'll need a Google Grants account to get started with AdWords Express. If you already have a Google Grants account, you can sign up for AdWords Express by following the instructions here. If you're new to Google Grants, check out these instructions on how to apply for the program and get access to AdWords Express.

Posted by Thu Nguyen, Google Grants team
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