In an effort to make local online advertising easier, Google launched AdWords Express in 2011 as a fast and simple way to start advertising online. AdWords Express is designed for low maintenance campaign setup and management. It allows you to reach relevant users within a 15-mile to 40-mile radius around your nonprofit.

 We are happy to announce the addition of AdWords Express to our current Google Grants offering in the US, UK, Canada and Australia. If you don’t have the time to manage your Google Grants AdWords account and you are a nonprofit serving in your local area, AdWords Express may be the right fit for your organization.

Benefits of using AdWords Express include:
  • Create an online ad quickly and easily.
  • Attract more local users to your website or Google+ page.
  • Minimal ongoing management necessary. AdWords Express runs and automatically optimizes your ads for you.
  • Similar to AdWords, you can reach customers on desktop computers and mobile devices (such as smartphones and tablets).
  • Review the effectiveness of your ads in your dashboard.
You'll need a Google Grants account to get started with AdWords Express. If you already have a Google Grants account, you can sign up for AdWords Express by following the instructions here. If you're new to Google Grants, check out these instructions on how to apply for the program and get access to AdWords Express.

Posted by Thu Nguyen, Google Grants team