We offer grantees educational resources such as the Beginner's Guide and the Google Grants Help Center. We recommend referring to these resources whenever you have questions, but also wanted to share some frequently asked questions that we have been receiving from prospective grantees and newbies.
1. Does our organization already have to be established and with a developed reputation in order to be eligible for Google Grants?
No. Do not hesitate to make full use of this program just because your organization is new. Although your organization's success and reputation are of great value, we also support newly established organizations with a passion for charity. However, please be aware that we ask your organization to have a charity status in your country. (In the U.S., for example, 501(c)(3) status is required.) You can refer to our program guidelines for detailed information around eligibility requirements.
2. We do not have in-depth knowledge of Google AdWords. Should we hire an advertising agency to manage our account?
AdWords is developed to be a self-service product, and with our online resources you should be able to get started comfortably. As a participant in the Google Grants program, we require you to be responsive to our email requests and log in to your account monthly (if not more often) to review campaign performance and improve your account, tasks that do not require you to hire an agency.
3. Within our organization we have multiple projects with different goals. Can we have multiple AdWords accounts to manage these projects independently?
At this time, each organization may only have a single AdWords account. However, your organization can have multiple campaigns within your account, with each campaign focused on a distinct goal or project.
4. Can Google sponsor events organized by our organization, or other aspects of our business?
Google Grants is a program specifically designed to support charitable organizations through providing a free Google AdWords account and does not involve funding other aspects of these organizations.
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