One of the key principles of any successful campaign is for it to be based on effective, good quality ads. AdWords advertisers, as well as Google Grants advertisers, have to be particularly focused on solid ad text as they are the main ingredient to make their campaign work. These ads must also comply with AdWords policies. Check out some ad best practices and policies below!submitted to a new review. advertising policies. Please take note of our specific ad guidelines to be sure that your ad complies and will be published. See below for some of our most important policies when creating an ad.Ad creative policies: AdWords Help Center for examples of the proper use of ad text. this Help Center article. Link policies: this new policy section of the AdWords Help Center on a regular basis.
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