This quarter we got an impressive collection of best practices offered up by grantees who are really making the most of their Google Grants AdWords accounts. You can check out more grantee success stories as they come in on our website, too.Alternative fundraising practices YouTube for Nonprofit channel as well. Carrying the same message in a variety of media outlets helps extend your message to a wider audience. If you're trying to secure donors and support for smaller programs, you can leverage your grant's ad dollars until these programs are robust enough to justify separate marketing budgets.Test everything deep links on their sites by adding these to their ads and taking users directly to the deep-linked content to see how well they perform against more general landing pages.Set clear goals Focus efforts Get help Work smart, not hard Intelligence feature in Google Analytics (free) does all the monitoring for you and then lets you know when to pay attention. So, you just set up alert thresholds and when your account hits them, you get an email alert with the details, prompting you to check in to your account and make the smart changes that will help you hit your goals.Use the right tools this blog for non-profit best practices and products , the Keyword Tool for finding new keywords based on your website's content, and the Grants discussion forum for questions you have about your Grants AdWords account. our RSS feed to your reader or Gmail inbox , to get the latest in AdWords expertise from non-profits around the globe. If you've had a recent success with AdWords or Grants that you'd like to share, please visit our discussion forum to share with other grantees right now or share the story with our team here .Posted by Jessica Vaughan, Google Grants Team
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