As you may have read in a previous post, we recently held a Google Grants Workshop on the Mountain View campus. At this 2-day event, several grantees spoke about their experiences using Google Grants and shared best practices for online advertising that have helped lead their organizations to success. Each Tuesday for the next several weeks, we'll share some of those best practices and tips here on the blog. We hope you enjoy reading about the strategies other grantees have put into action and consider implementing some of them in your own Google Grants AdWords account. Feel free to share your own experiences using these and other best practices on the Google Grants User Forum .DoSomething.org . George Weiner, CTO of DoSomething.org, explained some of the strategies his organization uses to get the most of their Google Grants account. Here are some of the takeaways from his talk.long-tail keywords ; common misspellings can drive significant targeted traffichere . You can also check out all of the other recordings from the Google Grants Workshop on our YouTube channel . We'll be be back next Tuesday with another grantee spotlight. See you then!Posted by Kristie Ferketich, Google Grants Team
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