Wednesday, March 16, 2011
(Cross-posted on the Official Google Blog)
One of the greatest things about my job is hearing how terrific organizations are using technology to help their cause. Today I've had a chance to talk with Direct Relief International who raised more than $1 million using Google AdWords, Samasource who saved tens of thousands of dollars using Google Apps and the Natural Resource Defense Council who earned 100,000 views from one video on their YouTube channel with no paid advertising. Listening to these stories and several like them, we realized that we had an opportunity to greatly increase the number of nonprofits we could assist. With today’s launch of the Google for Nonprofits program, which provides exclusive product offerings and enhanced online resources, we’ll be able to help U.S.-based nonprofits reach more donors, improve operations and raise awareness for their cause.
If you work for a nonprofit, this program provides you with several new benefits. Instead of applying to each Google product individually, you can sign up through a one-stop shop application process. If approved, you can access our suite of product offerings designed for nonprofits: up to $10,000 a month in advertising on Google AdWords to reach more donors, free or discounted Google Apps to cut IT costs and operate more efficiently, and premium features for YouTube and our mapping technologies to raise awareness of your cause. We’ve also developed other online resources such as educational videos, case studies and better ways for you to connect with other nonprofits.
Over time, we’ve learned that many nonprofits require hands-on assistance to optimize the use of Google tools. So we’re also introducing the Google for Nonprofits Marketplace, which connects nonprofits with professional service providers who have agreed to offer their services for a free or discounted rate. These firms are already certified partners from existing Google marketplaces—like AdWords Authorized Resellers, Analytics Certified Partners, Google Apps Marketplace and the Google Earth Outreach Developer Marketplace.
We’re inspired and humbled by the amazing ways nonprofits make positive changes to our world and look forward to supporting their work. If you work for a nonprofit, apply today to see how Google can help your organization grow and expand your impact.