We know that finding the funding and resources to create compelling video can be difficult. That’s why YouTube is introducing “Good Work,” a program in partnership with the Cannes Advertising Festival. Through Good Work , YouTube is matching nonprofits with the best ad professionals in the world, and asking these creative professionals to make videos for nonprofits. The best videos, as selected by an esteemed judging panel of ad executives and NGO sector leaders, will be featured at a showcase at the Cannes Advertising Festival in June and on the YouTube homepage, providing exposure for both the video creators and the nonprofits. Nonprofits are encouraged to participate, but you must have nonprofit status issued by your government and have a YouTube channel. To get started, just fill out the brief questionnaire below at http://www.youtube.com/goodwork. The platform is also open to creative executives to find and select a nonprofit they want to work with, based on the information you provide. If they choose your organization, you’ll get an email from them, and you can work together to achieve your video goals.Posted by Ramya Raghavan, YouTube Team
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