For Nonprofits Blog
You're changing the world. We want to help.
Bonjour! Google for Nonprofits Launches in France
Thursday, November 13, 2014
Calling all Francophiles! What do you love about France? The wine? The cheese? The art & culture? Us too! But did you also know that France boasts more than 1.6 million nonprofits and 3,899 foundations
? That’s why we’re excited to collaborate with
TechSoup Global
to bring
Google for Nonprofits
to France.
Eligible nonprofit associations and foundations can now
apply to join the program
, which provides access to a suite of free products and tools, including:
Ad Grants
provides a $10,000 grant for nonprofits to raise awareness and target new audiences online.
YouTube for Nonprofits
and
Google Earth Outreach
provide rich opportunities for nonprofits to create interactive content and visualize their impact.
Google Apps
provides a range of enterprise tools -- from email to Google Docs -- that reduce technology costs and encourage collaboration.
Many nonprofits in France are already taking advantage of these programs to recruit new volunteers, fundraise and raise awareness about their work. Google Ad Grants, for example, is one great way to drive more traffic to your site through AdWords.
Photo Credit : Sophie Spiteri
S.O.S Amitié
is an anonymous listening service for those who suffer from loneliness, unhappiness or depression and who may be tempted to take their own lives. Volunteers are listening on the phone and the internet 24 hours a day, 7 days a week. The organization is comprised of 1600 listeners who respond to 700,000 calls per year in France (that’s a call every 40 seconds). Through Google Grants, S.O.S Amitié is able to gain better visibility on the web, attributing approximately 80% of their site traffic to Google Ad Grants Campaigns -- nearly 7,000 visits per month. S.O.S. Amité also has increased web applications for volunteers from 18 percent in 2009 to 46 percent in 2013. In addition, the organization has seen an increase in donations thanks to an ad campaign launched through Google Ad Grants.
"This greater visibility on the web, the ability to easily adapt our messages to reach our goals, is a great help to fulfill our mission," said Maxime Bonin, S.O.S Amitié President.
We’re impressed already by how nonprofits in France are raising awareness for their organizations using technology. Using the momentum that has been established by organizations such as S.O.S Amitié, we can’t wait to continue partnering with organizations in France starting with today’s launch.
Visit
Google for Nonprofits
to learn more about the tools and
join the program
.
We’ve revamped our YouTube Channel!
Monday, October 27, 2014
Check out the Top 3 Tips from our #G4NP Channel Refresh
If you’ve ever visited the Google for Nonprofits YouTube channel before, maybe it’s time to take a second look. Over the summer we re-launched our channel to optimize it for our audience - you! To transform the Google for Nonprofits channel, we thought long and hard about the needs of our nonprofit users, and followed several of the basic guidelines from the
Creator Academy Handbook
.
Below, check out our Top 3 Tips from the #G4NP YouTube Refresh:
A Better First Impression
What we did: We updated the first impression of our landing page by adding a trailer video, added compelling channel art and added social media links.
Tip: Use channel art that is relevant and captivating to help tell your story, demonstrate impact or feature an anthem video, for example. Remember, it takes less than two-tenths of a second for an online visitor to form a first opinion of your brand (source:
http://www.entrepreneur.com/blog/223150
).
Playlist & Sections
What we did: We took a close look at all of the content that was currently on the channel, as well as what has been the most impactful to our audience, and we discovered that themes emerged. We then created sections and Playlists based on these learnings that we were able to apply across the channel. (
Nonprofit Voices
,
Google Product Tutorials
,
Industry Insights and Hot Topics
and
Trainings Keynotes and Events
)
Tip: Take a look at the content on your channel and see if there are any themes or similar threads that arise. Creating sections can help consumers find content quicker, which will give them more time to watch your content.
Optimized Titles and Thumbnails
What we did: We cleaned up the raw content on our channel, updated the titles to be consistent in formatting and wording, and ensured the thumbnails gave a glimpse into what the full video was about. For example, in this series of videos,
Case Studies: Nonprofits using Google Tools
, we edited to ensure that the faces of the nonprofit leaders were featured prominently.
Tip: Tease out the story that your videos tell through the title, thumbnail and description. Think of these pieces, collectively, as your content’s billboard. A compelling video billboard can be the hook that attracts new fans who are looking for great videos and channels on YouTube. Check out a good example,
here
.
Our team continues to work on more advanced YouTube optimizations that we hope will make the content more accessible and relevant to our users. As we continue to learn and iterate, we will share best practices with our community so that you can take some of the learnings and implement on your own channels.
To learn more about YouTube Creator Academy, click
here
.
Introducing Skybox for Good
Friday, October 24, 2014
With
Skybox
joining Google we have a tremendous opportunity to leverage our imaging satellites for positive change in the world. Yesterday, at our annual
Geo for Good User Summit
, we announced the Skybox for Good program, under which we will contribute fresh satellite imagery to projects that save lives, protect the environment, promote education, and positively impact humanity.
We’ve already begun supporting projects such as this, and we wanted to share some of the results. We have been monitoring sites critical to our understanding of global climate change, such as the Helheim Glacier in Greenland.
18 August, 2014 | Helheim Glacier, Greenland | SkySat-1
The
Harvard Humanitarian Initiative’s Signal Program
has been using our imagery to help develop tools for
Internally Displaced Persons
camp management in Africa and the Middle East.
16 March 2014 - Yida, South Sudan - SkySat-1
Access to global satellite imagery through Google Earth and Maps has changed the way people see their world - from the cities they live in to faraway places. On the
Google Earth Outreach
team, we have witnessed the way these tools have changed how
our partners
do their work and tell their amazing stories.
We’ve captured some images of Nagarkovil village in Northern Sri Lanka.
HALO Trust
previously cleared landmines in this area and used updated imagery to help verify that people are returning, having built 84 houses and cultivating over 40 hectares of agricultural land.
3 October, 2014 - Nagarkovil, Sri Lanka - SkySat-1
View
full image
in Google Maps
In this beta phase of the program, we will select a small group of organizations and provide the imagery they need to accelerate their work. The images collected for these partners are being made available publicly, under a Creative Commons By Attribution license (
CC BY 4.0
), for everyone to see and use. We’ve already started collecting a few images, which you can see on
this map
. Check out the images in West Virginia, where
SkyTruth
and
Appalachian Voices
are monitoring and measuring the rapid expansion of mountaintop-removal (
MTR
) mining which is devastating forests and communities across Appalachia, visible in the image below, right next to the popular hiking trails of Kanawha State Forest.
M October, 2014 - KD-2 Mine, West Virginia - SkySat-2
View
full image
in Google Maps
Google Earth Outreach gives nonprofits and public benefit organizations the knowledge and resources they need to visualize their cause and tell their story.
In the future, we hope to expand the Skybox for Good program to allow many more non-profit organizations and public interest groups to benefit from the use of Skybox data.
For more details visit the
Skybox blog
.
Follow us
@earthoutreach
for updates as we expand the program.
Posted by Julian Mann, Skybox co-founder & Developer Advocate, Google Earth Outreach
Google for Nonprofits Goes Down Under
Monday, October 13, 2014
Over the past few months, we’ve been overwhelmed by the incredible energy and excitement of the Australian charities who have participated in the
Google Impact Challenge
. On issues ranging from ecological preservation, to homelessness, sanitation and solar power, Australian charities are proving that digital tools can have a transformative effect on an issue.
That’s why today, we’re excited to take our commitment one step further by launching
Google for Nonprofits
in Australia.
Australian Charities and Not-for-Profits can now
apply to join the program
, which provides access to a suite of free products and tools, including:
Google Apps
provides a range of enterprise tools -- from email to Google Docs -- that reduce technology costs and encourage collaboration.
Ad Grants
provides a $10,000 grant for nonprofits to raise awareness and target new audiences online.
YouTube for Nonprofits
and
Google Earth Outreach
provide rich opportunities for nonprofits to create interactive content and visualize their impact.
Australia has 60,000 charitable institutions, and many of them are already using Google tools. For example,
The Australian Wildlife Conservancy
(AWC) is using Google Earth Pro’s 3D mapping technology to demonstrate their impact to donors, community members, and a global audience.
With twenty-three wildlife sanctuaries across Australia, AWC protects more native Australian animal species than any other non-government organization. Using Google Earth Pro, AWC is now able to take
their supporters on a virtual “tour” of their sanctuaries around Australia and provide a broad overview of the scale and diversity of the wildlife and habitats they protect.
Check out our
case studies
learn how AWC and other Australian NGOs are using Google for Nonprofits, and
join the program
.
Google for Nonprofits launches in New Zealand
Wednesday, August 27, 2014
For most Kiwi charities, the web is becoming a vital platform for improving visibility, raising awareness, and connecting with donors and volunteers. The big challenge, though, is how to make the most of this technology when there are so many competing demands for funding and resources.
That’s why we’re so pleased to be making
Google for Nonprofits
available here in New Zealand. Starting today, eligible community and voluntary organisations in NZ will now have free access to online marketing and technology from Google worth more than $120,000 each a year.
What’s in the package? Eligible charities will receive:
Up to USD $10,000 of Google AdWords each month, so they can get their site in front of people who are searching for services like theirs.
Free use of Google Apps, so they can run their email and important documents in the cloud and work collaboratively on documents while dramatically reducing IT costs
Google Earth Outreach, a free license for the pro version of Google Earth so they can visualize their data in map version online
YouTube for Nonprofits, so they can make great campaigns that catch the eye of donors and supporters
Last night, we officially launched Google for Nonprofits in New Zealand at the Mental Health Foundation. Various NGOs that are already leveraging some of Google's tools attended and shared best practices and insights into how best to use these tools. One presenter, Judi Clements, CEO of the Mental Health Foundation spoke about how Ad Words delivered a 25% increase in traffic to their website, the largest increase in traffic they have ever experienced.
We want Kiwi charities to be as connected and collaborative as possible, so they can continue to do their great work changing the world. With Google for Nonprofits, they can have the same web tools as much larger, better resourced organisations, so they can do their great work more easily.
Posted by Ross Young, Public Policy Manager, Google New Zealand, Cross-posted from the
Google New Zealand Blog
Inspire kids to create our future: Apply for a 2015 RISE Award
Monday, August 18, 2014
Technology has the power to change the world for the better, but today far too few have access to the education or encouragement they need to become creators, not just consumers.
We know
that pre-university exposure to Computer Science education is critically important for inspiring kids to pursue a career in computing.
That’s why Google offers the
RISE Awards
-- grants of $15,000 to $50,000 USD -- to organizations across the globe working to promote access to Computer Science education for girls and underrepresented minorities. Our RISE partners are changemakers: they engage, educate, and excite students about computing through extracurricular outreach. In 2014, 42 organizations
received
RISE Awards—with projects ranging from coding clubs in Europe to web development camps in Sub-Saharan Africa. In April, we brought all of our partners together for a Global Summit that sparked resource sharing and collaboration amongst organizations.
We’re looking for more partners in 2015.
Submit
your application by September 30, 2014 in English, French, Japanese, Russian or Spanish. All eligibility information is listed on our
website
.
Posted by Roxana Shirkhoda, K12/Pre-University Education Outreach
Google for Nonprofits launches in Japan
Wednesday, July 9, 2014
Japan has a growing and increasingly impactful nonprofit community—a 1998 NPO law invigorated the sector, and gave rise to the incorporation of more than 49,000 new organizations. Nonprofits like these are doing critical work for people in need, including recovery efforts for the 2011 Tohoku earthquake, and we want to do more to support them. That’s why today, we’re excited to collaborate with TechSoup Global to bring
Google for Nonprofits
to Japan.
Specified Nonprofit Corporations, Public Interest Corporations, and Social Welfare Corporations can now
apply to join the program
, which provides access to a suite of free products and tools, including:
Ad Grants
provides a $10,000 grant for nonprofits to raise awareness and target new audiences online.
YouTube for Nonprofits
and
Google Earth Outreach
provide rich opportunities for nonprofits to create interactive content and visualize their impact.
Google Apps
provides a range of enterprise tools -- from email to Google Docs -- that reduce technology costs and encourage collab
oration.
We’re big believers in the Internet’s ability to help nonprofit organizations find new donors and volunteers, as well as become more efficient in their work. Japanese NPO Katariba, for example, is an volunteer-led organization that provides career education and counseling for high-school students.
Photo from
NPO法人カタリバ
| NPO Katariba, an organization using Google for Nonprofits.
Before joining Google for Nonprofits, Katariba’s volunteer recruitment process was labor intensive for staff, and outreach required a large portion of their PR budget. Now, Katariba saves time and money by using their $10,000 per month Ad Grant to reach people who are already searching for “NPO job” or “education volunteer” on Google. Since joining the program, the organization has seen 35,000 new site visitors.
We’re inspired by Katariba’s story and the amazing ways so many more nonprofits are using technology to aid their cause. We’re looking forward to supporting the work of more nonprofits in Japan.
Visit
Google for Nonprofits
to learn more about the tools and
join the program
.
Posted by Naveen Viswanatha, Product Manager, Google for Nonprofits
You're changing the world. We want to help.
Monday, June 9, 2014
Today, we are excited to work with TechSoup Global and TechSoup Canada to bring Google for Nonprofits to Canada.
Canadian Registered Charities, Canadian Federal Nonprofits, and Canadian Provincial Nonprofits
can
apply to join the program,
which offers access to our suite of free products and tools.
Once your organisation is approved, you can get access to free
Google Apps
to cut IT costs and operate more efficiently, up to $10,000 a month in advertising on
Google AdWords
to reach more donors, and premium features for
YouTube
and
our mapping technologies
to raise awareness of your cause. We’ve also developed other online resources such as
educational videos
,
case studies
and other ways
to connect
with other nonprofits.
We see the impact every day of nonprofits embracing the web - it’s literally transforming the way they work.
Samasource
has connected women, youth and refugees to meaningful work opportunities over the internet.
Kiva
funds millions of dollars in loans through online donations to entrepreneurs in need. We’re also seeing this in Canada. And
Ladies Learning Code
is one of many organizations in Canada using web-based tools to run a network of 6,000 volunteers to host code-learning workshops all over the country.
We’re inspired and humbled by the amazing ways nonprofits are making the world a better place, and look forward to supporting the work of more nonprofits in Canada.
Posted by Naveen Viswanatha, Product Manager, Google for Nonprofits
Google Ad Grants: Four Tips for Disaster Relief Organizations
Thursday, June 5, 2014
When a disaster strikes, nonprofits organizations like you are crucial in providing relief to people around the world.
We want to help you optimize your Google Ad Grants account
before
a crisis occurs, so you can get out information as quickly and widely as possible. We’ve provided four tips to
prepare for future events and to make the most impact for those in need.
1. Create a disaster relief campaign
Create a separate campaign
for disaster relief, with
ad groups
for each type of disaster, such as hurricanes, earthquakes and floods. By organizing your account this way, you’ll have ads and keywords that are directly related to each other, allowing users searching on “hurricane relief” to be shown an ad directly about hurricanes. When a crisis strikes, you’ll now have template ad groups ready, so you can quickly edit ad text and add keywords to highlight that particular disaster. Having a separate campaign dedicated to disaster relief also allows you to allocate more budget to that campaign during times of crisis.
2. Find relevant keywords with Google Trends
You can use
Google Trends
to find top and rising keywords that people search on, such as “tornado relief” and “help tornado victims”. It can help you gather new keywords variations that you might be missing in your campaign to capture the most traffic. When a disaster strikes, you can quickly add more specific keywords to your list that include the disaster name or location, such as “Hurricane Andrew” or “Oklahoma tornado victims”.
3. Use tools from Google Crisis Response
Google wants to help first responders like you and has created
Google Crisis Response
to help make your job easier and more efficient. For example, you can embed
Google Person Finder
in your website or contribute and share data with the
Google Crisis Map
. Learn more about the
tools and resources
for first responders at Google Crisis Response.
4. Connect with
Google Helpouts
Google Helpouts
is a convenient way to
get live help over video.
No matter who you are, where you are or what time it is, you can talk to someone who can help you. You can browse
categories or search on specific topics
, such as help with your AdWords account or your other organizational needs.
If you’d like to learn more about using Google Ad Grants for your nonprofit, check out our
AdWords help resources
. Or, if you’re new to Google Ad Grants, visit
our site
to apply. Nonprofits receive up to $10,000 per month in AdWords advertising to promote their missions and initiatives via text ads on Google search result pages.
Posted by Nikki Lopez, Google Ad Grants team
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