Google for Nonprofits Blog: December 2013

For Nonprofits Blog

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Reach your giving season goals with Google tools

Friday, December 20, 2013

We’re always inspired by organizations who use technology in innovative ways to extend and communicate their impact. Recently, we sat down with one such nonprofit, N/a’an ku sê, an organization that conserves and preserves the people and animals of Namibia through projects like an animal sanctuary, free health clinic, children’s school and the newly added nature reserve. Their digital marketing and communications manager, Leah Llach shared several tips and real-life examples on how to get the most out of seasonal online communications and how Google tools can help. We’ve shared a few of her insights below, but make sure to watch the Hangout to get the full story.

Set goals. Work with your team to create written priorities for the holiday season. If you're working on several different projects, this helps everyone align on the mission and direction.

Speak the same language. Internally, it can be as simple as naming conventions in spreadsheets and databases. For example, using the term ‘Animal Adoption’ instead of ‘Animal Adoptions’ can affect how your filters work and result in inaccurate data. Externally, keep your holiday messaging across your website, ads, emails and videos consistent.

Use video to connect with users. When you’re halfway around the world, people need a way to connect with you emotionally and videos do that better than just text or photos. N/a’an ku sê focuses on sharing videos showing the impact of their work in Namibia to influence users while fundraising. Last year’s efforts alone resulted in a 128% increase in donations within December and January.¹

To learn more about these ideas and using Analytics, YouTube and Google Ad Grants to maximize your online communications, check out the full Hangout with Leah. And if you're interested in other ways to leverage online tools during giving season, continue to visit our Google+ page, Twitter and blog for more best practices tagged #givingseason.