Google for Nonprofits Blog: Happy 10th birthday, Google Grants!

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Happy 10th birthday, Google Grants!

Tuesday, April 2, 2013

This week marks a milestone for the Google Grants program. What began as the brainstorm of philanthropic minded Googlers ten years ago has evolved into a full-scale program spanning across 28 countries and supporting over 14,000 nonprofits. To commemorate the program’s 10th birthday, we’d like to celebrate the nonprofits that have made it all possible.
Google Grants launched with its very first nonprofit, March of Dimes, on April 1, 2003. By the end of year one, 139 nonprofits were thriving in the beta program, and we decided to extend the opportunity to as many organizations and countries as possible.

So what have these Google Grantees been able to accomplish with their advertising grants? Let’s hear from the nonprofits themselves on how they’ve enlisted new volunteers and donors, reached new constituents, raised awareness about important issues, and so much more!

GreaterGood.org "This valuable, targeted traffic source continues to be our main source for new donors and subscribers. Approximately 70% of our 2012 web traffic came directly from Google Grants clicks, but we believe closer to 90% of our total site visitors came as a direct result of the overall program. The Google Grants program has truly been a game changer for GreaterGood.org! "

- Rian Cool, Online Campaigns Manager, GreaterGood.org

MitoAction “Mitochondrial disease is a rare disease. When we received our Google Grant in 2008, our average site traffic was about 6,000 visitors per month. We began a targeted awareness campaign using our Google Grant with hopes of reaching more families suffering from Mito. By 2012, our monthly traffic had grown more than 400%, to 26,000 visitors per month. We know from following our statistics that 35% of those visitors are directly from our Google ads, and even better, we know that more than 10% of those come back as repeat visitors who are now either volunteering, receiving support from us, or participating in our events.”

- Cristy Balcells, Executive Director, MitoAction

WOLA "Adwords has helped us double our web traffic in the last year--from 20,000 unique visitors per month in 2012 to 40,000 this year on average. Adwords helps us to get our messages to the right audience and for the right reason—to promote human rights in Latin America."

- Kristel Mucino, Communications Director, WOLA

As we blow out the candle on our 10th birthday cake this week, we’d like to thank all of our Google Grantees who are dedicated to making the world a better place. Cheers to the next 10 years!