2. Send reminder emails: Make sure to remind the people who already know you and have donated about the December 31st deadline. Don’t forget to make your emails as effective as possible by telling your story and including social links.
We
hope these tips help you ring in donations with the new year. Do you
have any tips for increasing end of year donations? If so, we’d love to
hear them on our Google+ page . Just make sure to include #OurImpact in your post.
Posted by Katie Kellogg, Google for Nonprofits team
We’re
already in the midst of the holidays and soon we’ll be counting down
the seconds until the start of 2013. While we’re preparing our toasts,
another countdown impacting nonprofits is simultaneously underway: the
deadline for individuals to make tax-deductible donations for the 2012 tax year is December 31st at midnight. With
that deadline people are searching now for charities and causes that
they’d like to donate to. To help you prepare, we want to share two
strategies that help maximize donations and your impact. 1. AdWords targeting now: Reach individuals who are looking to make end of year donations with relevant ads on Google. Start by creating AdWords campaigns
targeting keywords related to end of year donations and tax deductible
donations. If you need help finding keyword, make sure to check out Google Trends to see what and how much people are searching for keywords.
2. Send reminder emails: Make sure to remind the people who already know you and have donated about the December 31st deadline. Don’t forget to make your emails as effective as possible by telling your story and including social links. We
hope these tips help you ring in donations with the new year. Do you
have any tips for increasing end of year donations? If so, we’d love to
hear them on our Google+ page . Just make sure to include #OurImpact in your post. Posted by Katie Kellogg, Google for Nonprofits team
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