We’re already in the midst of the holidays and soon we’ll be counting down the seconds until the start of 2013. While we’re preparing our toasts, another countdown impacting nonprofits is simultaneously underway: the deadline for individuals to make tax-deductible donations for the 2012 tax year is December 31st at midnight.

With that deadline people are searching now for charities and causes that they’d like to donate to. To help you prepare, we want to share two strategies that help maximize donations and your impact.

1. AdWords targeting now: Reach individuals who are looking to make end of year donations with relevant ads on Google. Start by creating AdWords campaigns targeting keywords related to end of year donations and tax deductible donations. If you need help finding keyword, make sure to check out Google Trends to see what and how much people are searching for keywords.