Google for Nonprofits Blog: Telling Your Story Visually: Video

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Telling Your Story Visually: Video

Wednesday, August 29, 2012

Last week we shared a few posts on how you can tell your story with video.

We checked out this tutorial about YouTube for Nonprofits where we learned how to tell stories effectively on YouTube, leverage search to ensure videos be found and activate audiences by telling video viewers exactly what we want them to do.

We suggested broadcasting on-the-ground with mobile Hangouts on the G+ app so you can connect followers with your work.

Then we revisited Feed My Starving Children to see their "Food at Work" videos on YouTube that capture stories from partners all around the globe feeding the hungry and changing communities. One of our favorites was seeing how their food is at work in Kenya through Brian's story.

We celebrated an Irish online video that tackled the problem of homophobic bullying reaching the magical 1,000,000 views mark on YouTube - making it the most viewed online video from any Irish charity. The video, Stand Up! Don’t Stand for Homophobic Bullying comes from BeLonG To – Ireland’s national organization for Lesbian, Gay, Bisexual & Transgender (LGBT) young people. It is part of BeLonG To’s annual anti-bullying awareness week and encourages all young people to stand together to support their LGBT friends. We’re amazed to see the impact that YouTube videos can have in creating awareness about important issues like this.

We wrapped up the week with more great news. StayClassy coordinated Google Hangouts with each Regional Winner of the 4th Annual CLASSY Awards, telling them StayClassy needed to conduct a "final interview" with them, but really, they just wanted to capture their reactions to the good news. This video says it all.

Join us again this week for our third installment of visual storytelling as we see how Google Maps and Earth can help tell your story.
Posted by Andrea Xu, Google for Nonprofits team