On Tuesday March 20th, the Google for Nonprofits team held a hangout on AdWords Optimization. Thank you to all of the nonprofits that participated! Our three main takeaways from the conversation were 1) Make sure to set a goal for your AdWords campaign before getting started 2) Use conversion tracking to measure how successful your campaign has been at accomplishing your goal 3) If you have limited time, download and use the AdWords Editor for offline editing and use the Opportunities Tab to find recommendations on improving your campaigns. You can replay the Hangout below for more great tips!
Don’t forget to check out the Google for Nonprofits Google+ page and add us to your circles! We’ll post community questions, continue to host hangouts so you can hear from experts, share tips and engage users in an ongoing conversation about nonprofits and technology. Posted by Leslie Hernandez Dinneen, Google for Nonprofits Team
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