Last year we asked participants in the Google Grants program to submit surveys about their experience with Google Grants, AdWords and other products. Of the responses we received, we were able to glean a bit of insight into the industries that make up the non-profits in our program and would like to share those insights with you for the purposes of creating your own benchmarks and metrics in this monthly benchmarking series .NTEE non-profit categories. most likely to track “adoptions” (animal adoptions) as their most important metric, state "reaching new constituents" as their main mission objective served via their Grant and state "raising awareness" as the main marketing objective served via their Google Grant.35% of their total site visits from their Grants AdWords account and an average of 11,000 conversions over the last year (11/2009 - 11/2010).4% of Animal-related organizations who responded to the survey report that they currently use an agency, SEO or SEM to manage their Grants AdWords account.Posted by Jessica Vaughan, Google Grants Team
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