As we celebrate our 8th birthday, we feel truly inspired by all the incredible work you do and the way you use Google Grants to achieve your missions, reach your constituents, raise awareness about your cause and succeed in the world of online marketing.
So, we’d like to celebrate our birthday by sharing eight great pieces of Grantee wisdom from this year’s pool of extraordinary testimonials.
Thank you for making Google Grants a part of your organization.
Friendship Circle We have used Google Grants to promote Friendship Circle's many different programs and activities. In addition we are using Google Grants to point people to our blog. Tzvi Schectman - Family Coordinator, Friendship Circle
spcaLA Constantly monitor and use your Google AdWords. Use the tools provided by Google - especially keyword generators. Run reports. Change things that aren't working. Run ads for everything you have to offer! Miriam Davenport - Sr. Director of Development, spcaLA
Natural Resources Defense Council (NRDC) Use keyword insertion! I finally just tried it and I'm seeing immediate results (higher click-through rates). Kim Ranney - Online Marketing Manager, Natural Resources Defense Council (NRDC)
International Finance Corporation Active management of the Google Grants campaigns is crucial. In addition, all traffic is not necessarily quality traffic. It's important to manage the campaigns in such a way that you're continuously targeting/reaching high-quality leads, rather than just barnstorming. Seth Fleisher - Product Manager, SME Toolkit, International Finance Corporation
The Writer's Center Setting a schedule to update/manage your AdWords can prove helpful, as well as designating a specific staff member for the task. Kyle Semmel - Publications & Communications Manager / Interim Director, The Writer's Center
Indian Land Tenure Foundation Make sure to link your AdWords account with Google Analytics so you can easily track the effectiveness of your ads based on the goals for your website. Pay attention to the popular, high performing keywords. Make sure your ads are designed to maximize these keywords and make sure that the content on your website matches what a user would expect to find using these search terms. If a user is lured in by an ad for one thing and finds something entirely different on your website, this will increase bounce rates and potentially damage your credibility. Erin Dennis - Communications Specialist, Indian Land Tenure Foundation
Artist Organized Art, Inc. Take advantage of local, regional and global targeting. Use the AdWords client side tools. Optimize your campaigns. Develop your agendas in terms of campaigns and use the "opportunities" Google is regularly finding for you... it's literally the benefit of a team of really, really smart people advancing your organization's cause. Joshua Selman - President, Artist Organized Art, Inc.
Big Cat Rescue The best way to make the most of your Google Grant is to check in every day to see what is happening via Google Alerts and customizing your AdWords to meet those changing needs. Carole Baskin - CEO, Big Cat Rescue
Posted by Jessica Vaughan, Google Grants Team