- Break out a mobile specific campaign so you can write targeted ad text. A user searching on mobile is on the go and ready to take immediate action.
- Utilize Ad Sitelinks to show different links and bring users to different pages of your site such as “Donate Here,” “Learn More Here,” “About Us,” or “Sign up to Volunteer.”
- Add your phone extension so users can click to call and be connected immediately to your non-profit.
- If you have local chapters add location extensions in Ad extensions to show users where they can find your nonprofit in the area.
- If you have a mobile app, promote the app with click to download.
- Check your landing pages on a mobile device to see if users can navigate your site. Consider building a mobile site or mobile app in the future.
- Measure performance of mobile campaigns in AdWords by segmenting traffic by device or use Analytics to gain insights on all mobile traffic to your site.
See more possibilities on mobile for Google Search at this
video.
Posted by Lisa Fong, AdWords Team
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