Recently, the DMA and Mobile Commerce Daily hosted a Nonprofit Mobile Day in Washington, DC. If you missed out on the events, you can find the presentations here that include examples of how organizations are leveraging mobile for fundraising and marketing. Here is a list of the presentations you will find:
  • American Cancer Society: How Mobile Plays a Key Role in Donor Outreach
  • The Definitive Mobile 101 Primer
  • Mobile Giving or Mobile Marketing – or Both?
  • World Childhood Foundation USA: Managing Donations from SMS and a Mobile Web Site
  • How to Create Effective Mobile Advertising Campaigns That Engage Donors and Prospects
  • American Red Cross: How the Most Successful Mobile Fundraiser Changed Charitable Giving Forever
  • Sesame Workshop: Tapping Mobile's Strengths to Leverage Content
Since our last mobile blog post with Google Grants Mobile Ads Strategies, have you launched your mobile strategy? Here are a few refreshers and tips:
  1. Break out a mobile specific campaign so you can write targeted ad text. A user searching on mobile is on the go and ready to take immediate action.
  2. Utilize Ad Sitelinks to show different links and bring users to different pages of your site such as “Donate Here,” “Learn More Here,” “About Us,” or “Sign up to Volunteer.”
  3. Add your phone extension so users can click to call and be connected immediately to your non-profit.
  4. If you have local chapters add location extensions in Ad extensions to show users where they can find your nonprofit in the area.
  5. If you have a mobile app, promote the app with click to download.
  6. Check your landing pages on a mobile device to see if users can navigate your site. Consider building a mobile site or mobile app in the future.
  7. Measure performance of mobile campaigns in AdWords by segmenting traffic by device or use Analytics to gain insights on all mobile traffic to your site.
See more possibilities on mobile for Google Search at this video.

Posted by Lisa Fong, AdWords Team