“Time is on my side” might be true for The Rolling Stones, but probably not for the rest of us. “So much to do, so little time” is a more accurate sentiment. We never seem to have enough hours in the day to get everything done that we want to, especially within the business realm.1. Keyword Insertion guide that explains further.2. Broad Match Modifier Broad Match Modifier is the newest keyword match type, which is essentially a cross between broad and phrase match. It allows more search flexibility than phrase match, but more precise targeting than broad match. It’s identified by a plus (+) sign immediately proceeding any word within a keyword - and you can utilize this feature for certain words or all words within a keyword.3. Conversion Optimizer Conversion tracking measures the effectiveness of your traffic, by showing which keywords lead to the important action(s) you specify on your site - a sale, lead, signup, etc.Conversion Optimizer . This tool uses your conversion data to maximize conversions at a lower cost.4. Custom Alerts Custom Alerts . This feature notifies you when metrics fall or rise past a certain threshold that you set. For example, you can set a custom alert to notify you when you’re close to hitting your daily budget (you choose the amount). You choose whether your notifications appear within the messages section of your account, or emailed to you directly. This frees you up to pay attention to the account only as necessary.5. Automated Rules Automated Rules that takes a specific action based on the parameters you set. System-implemented changes can be made to the bids, budgets, and status of campaigns, ad groups, ads and sets of keywords.Raise CPCs by a certain amount for all keywords that fall below position 4 Activate ads late Sunday night for a promotion that begins the following morning Increase your daily budget during the weekdays when you have customer support Posted by Carla Swiryn, AdWords Team
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