There are a variety of strategies for increasing online donations, and tapping into corporate gift matching is one that holds a lot of promise but is a little harder to get at since it requires extra work on the part of the donor and involves processes that can be hard to find or difficult to follow.Direct Relief , has started using a new strategy to help their donors easily activate their employers’ gift matching programs at checkout. Basically, when a donor begins the checkout process, they are given the option to search for their employer from the database. If a match is found, that employer’s gift matching program details are shown for the information of the donor.Soup to nuts - what was the cost and time investment to get this up and running? www.hepdata.com ) The cost was less than $10,000 to purchase the module, and we contracted for multiple years. The time to implement was a few weeks with a little bit of back and forth, as we decided exactly how and where to implement it on our site.What's the process for purchasing the module and installing it? What process did you use for building out the company donation match database? How much have you seen donations from company matches go up since you installed it? On a scale of 1-10, how helpful has this tool been for increasing donations compared to other tools you've used? Anything you think new users should know about it or consider before getting started? Discussion Forum and start a conversation today.Posted by Jessica Vaughan, Google Grants Team
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