Writing compelling ad text is a tricky process, and it can be frustrating to receive a disapproval email after carefully constructing the perfect ad. In a previous post , Veronica introduced you to some of the policies which apply to AdWords ads. In this post, I am going to explain in a bit more detail a couple of easily made errors which can lead to your ads being disapproved when they are reviewed.Trying to stand out excessive capitalization or punctuation will lead to your ad being disapproved. So that means:Asking for donations? ‘solicitation of funds’ policy.My ad’s been disapproved, what now? policy in our Help Center. Take a look at the description of the policy and consider why our reviewers have decided your ad doesn’t comply with this particular policy.Posted by Dan Massey, AdWords Team
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