Webmaster Level: BeginnerWebmaster Central Blog A New Year’s resolution submit their organization’s site to our Search Quality team for analysis. After some number crunching and trend analysis, we’re back to report on general areas for improvement and to guide you towards some useful resources!Making our list, checking it twice Visions of... URLs... dancing in our heads Keep an eye on proper canonicalization : 56% of analyzed non-profit sites could improve their canonicalization practices. You can read more about canonicalization in this blog post from a previous site clinic.Make sure your volunteer/support sections are visible: 29% of our submissions could improve their sites by making their support, volunteer, or donation sections easier to find. A great way to accomplish this is to add a donations tab to your navigation bar so it’s just one click away at all times. Protect your confidential information: Lots of non-profits, especially those in the medical industry, deal with some very important and confidential information. Read up on how to control your crawled and indexed content , and remember to protect confidential content through proper authentication measures.Make your Flash sites search engine friendly: We saw some beautiful sites running on Flash. Search engines have a hard time understanding Flash files, and we’re working to improve Flash comprehension on our end, but here are some discussion points on how you can help us understand your Flash content. Posted by Alexi Douvas & Jen Lee, Search Quality Evaluation Team
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