Mobile Internet usage is growing at a tremendous pace. By 2013 it’s expected that more people will
access the Internet through mobile devices than with desktop computers. Using your Google Grants AdWords account, you can extend your reach and harness this growth to promote your organization.
In your AdWords account, you already have access to a number of mobile ad formats and features. The new location extensions ad format When people nearby your organization do a search on one of your keywords, the hyperlocal ad feature provides distance information to let them know how close they are to your physical location. Alternatively, if you accept donations via phone you can use phone extensions Ad Sitelinks
As you begin to target the mobile audience, remember to follow these guidelines to improve your performance. Create separate campaigns targeted only to high-end mobile devices . This will give you more granular control over bids, budgets and keywords. Also, there is a maximum of five ad units on mobile search pages -- two at the top and three at the bottom. Optimize your bids to aim for the top two ad positions to drive more users. As you optimize your account
For more information on targeting mobile devices with full Internet browsers, such as iPads, iPhones and Android-powered phones, and the different mobile ad formats, visit the AdWords Help Center .
Posted by Zack Bailey, Mobile Specialist
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