Location targeting gives you the powerful assistance to tailor advertisements to the right user. Draw attention to your non-profit’s advertisement by providing tailored ads that were created specifically for a user’s region.

You can access the interactive map targeting tool under the settings tab, and under the “Locations and Languages” section. With the tool, there are several ways to specify your location targeting:

  • Search or browse for countries, territories, regions and cities
  • Select a preset bundle of locations
  • Choose a point on the map and specify a radius around it where your ads will appear
  • Target a custom shape on the map
  • Exclude areas within your selected locations

You may change these location settings at any time.

For each of your campaigns, you can select the countries or regions and the languages for your ads. The targeted ads will appear only to users located in those areas and who have selected one of those languages as their preference. This can be useful in many circumstances such as recruiting local volunteers for a fundraiser.

For more information on location targeting please refer to the AdWords Help Center.

Posted by Phill Park, Google Ann Arbor