This month’s resource round-up includes a recent example of an organization using a variety of media outlets to raise awareness and donations for their newest campaign, a small collection of upcoming non-profit events, methods for using mobile to increase donations for your organization and a new take on best practice sharing among non-profits.Ways to use a variety of media in your next campaign Stand Up 2 Cancer launched a YouTube campaign with a celebrity cast to bring in donations for cancer research with a live event broadcast on major TV networks. If you’re a non-profit considering a varied media presentation for your next marketing campaign, some ideas you could take away from this are:Try complementing your media campaigns with a YouTube campaign featuring any video assets from your initiative. Assets could be anything from a recorded presentation to video testimonials. Use strong calls to action Include links to your Twitter and website URLs in your YouTube listing Add a Google Checkout button to your video’s watch page via the YouTube for Non-profits program to raise donations Upcoming non-profit events Web Analytics 201: The Nuts and Bolts Ever Wonder if Social Media is a Waste of Time and Effort? Here is a Way to Decide Use mobile phones to raise donations Learning how to succeed through failure our discussion group so that everyone can benefit. If you'd like to review previous round-ups, just click here and read through previous months' round-ups or search for "resource round-up" from the search box at the top of the page.Posted by Jessica Vaughan, Google Grants Team
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