If you are a Google Grant recipient providing relief to those affected by the floods in Pakistan, there are a few things you can do to make your Grants AdWords account more effective and get your message to the widest audience possible:
  • Prioritize your budget so that the majority is going to your disaster campaigns
  • Build a targeted keyword list with words specific to Pakistan’s floods
  • Send visitors to the most useful landing page on your website, probably one that accepts donations
If you’ve exhausted these strategies and have questions about managing your AdWords account efficiently to scale with the traffic generated by the disaster, please contact our team so that we can make sure your information reaches those in need and those who can help.

Posted by Jessica Vaughan, Google Grants Team