Recently, Google released its Economic Impact report for 2009, detailing the impact that AdWords , AdSense and Google Grants had on businesses in the U.S. The report includes state-level information on revenue generated for businesses and donations for non-profits by these products as well as great stories from these enterprises about how they’ve used these tools to reach their goals.Better World Books, a new and used bookseller in Indiana, increased new donors to their global literacy program by consistently expanding their global presence by enlisting the use of AdWords. MobileDemand , a rugged tablet PC manufacturer in Iowa, increased leads and contracts by targeting niche markets with the granular targeting capabilities of AdWords.Shopperschoice.com , an online sporting goods store in Louisiana, grew their company and increased their share of voice by competing effectively through the detailed reporting available in AdWords. Crescent Harbor , who sells light fixtures online in Maine, grew their family-owned company while staying small and local by using AdWords to reach out to national markets. 123Print , an online one-stop print shop in Maryland, has seen growth in new areas by focusing budgets on emerging markets they identified with their globally targeted AdWords traffic.Grandma’s Secrets , a custom bakery in New York, managed their budget effectively by using geographic targeting in AdWords to advertise their treats only to users in New York City.Grants Non-profit and grantee resources discussion group .Direct Relief , Big Cat Rescue , Arbor Day Foundation , Natural Resources Defense Council and TreadLightly! , already have their stories featured on the Grants testimonials page . If you’re a grantee who would like to share a story of how Google Grants has impacted your organization, we’d love to share it with other organizations so that the potential of Grants and AdWords can reach new non-profits around the world.
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