Back in November of last year, we mentioned a useful Google tool which could help identify trends on Google searches across a wide spectrum, including time frame and geographic location. This tool is called Google Insights for Search , and can provide AdWords advertisers with data to help make strategic decisions regarding keyword selection, ad text messaging location targeting and more.What does it do? How can this tool help improve the success of my AdWords account through Google Grants? Examine seasonality trends Capitalize on Emerging Markets animal + shelters ’ in the state of North Carolina, and compare the data across the major regions. By doing this, you can get a sense of where interest for shelters within your state is more prevalent. From this data, you may wish to expand the regional targeting in your AdWords account to include areas such as Greensboro, where the distance between the two cities is minimal and the search volume in this close region is much higher.Choosing the right messaging
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