After the quick introduction to Search Funnels reports that we did last time , we are back again to talk in more detail about how Search Funnels interact with your account and give you powerful conversion data. We will also take a quick look at the kind of reports you can generate using search funnels.How it works Things to note Working with AdWords Conversion Tracking Benefits of Search Funnels AdWords Help Center article to determine how your organization's metrics can be tracked with Search Funnels reports.Other reports Top Paths : Ads that were shown and/or clicked leading up to a conversion.Assist Analysis : Performance based on how many assisting clicks and impressions there are for each keyword, ad group, or campaign.Assisted Conversions : Performance based on how many conversions were assisted by each keyword, ad group, or campaign.First Click Analysis : Lets you filter conversion reports based on what was first clicked leading to conversion.Last Click Analysis : Lets you filter conversion reports based on what was last clicked prior to conversion.Time Lag : How long it took your customers to get to conversion from first seeing your ad.Path Length : How many ad clicks or impressions it took your customers to get to conversion.The final post in this series will wrap up with how to put the reports into action for your organization.
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