We’d like to introduce a new reporting feature in AdWords called Search Funnels. This will be the first in a short series of posts walking through the features of this report that’s especially useful for accounts already using conversion tracking or linked to an active Google Analytics account.AdWords Conversion Tracking tag or are imported from Analytics after linking your AdWords and Analytics accounts.A user searches on “charity greeting cards”. They see Direct Relief’s ad and click on it. A click is registered in Direct Relief’s AdWords account. Two days later, the same user searches for “unique mother's day gift ideas” and see another ad by Direct Relief but do not click on the ad. An impression is registered in Direct Relief’s AdWords account. Finally, four days later, the same user searches one more time but this time for “Direct Relief”, sees their ad, clicks on it, visits the site and makes a purchase from their gift catalog. A conversion is registered.
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