Maximize your ad Send the right message Negative keywords are your friends Change is good : Log in often and tweak, tweak, tweak !Make your ads stand out Make your AdWords account a reflection of your website: This will help you create an account with the best structure by using different ad groups focused on the different sections of your website. Use targeted keywords and URLs that direct users to the most targeted page of your site.Embrace analytics what keywords users are typing into search engines to find your website , it's well worth the effort and will open up a whole new world of opportunities for connecting with your constituency. here's an extra "one to grow on" - a whole list of tips from the Google Grants volunteers.Cheers!
Posted by The Google Grants Team
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