Kate Bladow shared some interesting insights in a recent series on Beth's Blog, How Nonprofits Can Use Social Media regarding the role of listening in the world of non-profit marketing. According to the non-profits with which Kate spoke, the role of listening in an organization can be the difference between engaging deeply with your constituency to achieve your org's mission and alienating them through spam or other irrelevant touch points.the blog series .Some basic suggestions for beginning to listen online: a free RSS reader or get aggregated bulletin board content .Set goals for your listening project .Create a one-sheeter for your organization with the results to use in your marketing efforts.Analytics or your AdWords account to see what users are typing in to find your org.StumbleUpon or delicious to see what terms people are tagging relevant to your org's content.Beth's list of free tools for listening online.
Technola by night. Beth Kanter authors Beth's Blog, How Nonprofits Can Use Social Media , contributes to various books on the subject of technology in the non-profit space and in 2009, she was named by Fast Company Magazine as one of the most influential women in technology and one of Business Week's "Voices of Innovation for Social Media."
Posted by Jessica Vaughan, Google Grants Team
Follow
No comments :
Post a Comment
You are welcome to comment here, but your remarks should be relevant to the conversation. To keep the exchanges focused and engaging, we reserve the right to remove off-topic comments, or self-promoting URLs and vacuous messages.