Let's take quick look at what the OMG includes:
Account Overview:In this section, grantees are given a quick tour of their account. This may be especially helpful for current account administrators who did not initially build their account themselves.
Basic Management:In this section, grantees are shown how to schedule automatic reports and how to make use of the data in those reports as quickly and easily as possible. Account management has never been easier!
Intermediate Management:This section is for grantees that would like to
evaluate the success of their campaigns based on specific online goals (for example, which keyword is fueling the greatest number of newsletter signups). Here, youʼll learn how to implement
AdWords Conversion Tracking, which enables you to identify which keywords and ads are leading to the valuable actions taken on your site.
Advanced Management:This section is for grantees who are considering using Google Analytics. If youʼre looking for further insight into how users find and interact with your site, you may want to consider implementing
Google Analytics. Weʼve included a quiz in this section to help you decide
if Google Analytics is for you.
We hope each of you download your own copy of the OMG today!
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