Google for Nonprofits Blog: October 2009

How non-profit organizations go Google

Thursday, October 29, 2009

go GoogleGoogle Apps for Non-profitsGoogle Apps Premier EditionUSA Water Polo Learn moreGoogle Enterprise Blog. Miriam Schneider, Google Apps for Non-profits Team

Workshop Grantee Best Practices: Kidpower

Tuesday, October 27, 2009

The final speaker to highlight from the Google Grants Workshop series is Irene van der Zande from Kidpower. Local to the Bay Area, Kidpower teaches children, teens, and adults of various abilities how to stay safe, act wisely, and believe in themselves. Checkout Irene's experience in the Google Grants program below:

Initially the account was just used for special events, but we have since started to align our account with our business goals. We currently using it to increase readership of our eNewsletter. Next we will use it to drive traffic to our training materials and donations pages.

Finding time and resources are initial roadblocks, but restructuring internally will address this issue.

Aligning campaigns with each organizational goal will take us to exactly where we want to be.

Tip: Dedicate specific time for someone to manage the account if you can't dedicate a full-time person.

Thanks again to our Workshop panel participants for sharing their experiences and tips! You can learn more about Irene's experience and view the full panel discussion from the Google Grants Workshop on our YouTube channel.

Posted by AnnMarie Hill, The Google Grants Team

OMG, it's the OMG!

Thursday, October 22, 2009

actively managegrantees worldwideOngoing Management Guide
Let's take quick look at what the OMG includes:

Account Overview:
In this section, grantees are given a quick tour of their account. This may be especially helpful for current account administrators who did not initially build their account themselves.

Basic Management:
In this section, grantees are shown how to schedule automatic reports and how to make use of the data in those reports as quickly and easily as possible. Account management has never been easier!

Intermediate Management:
This section is for grantees that would like to evaluate the success of their campaigns based on specific online goals (for example, which keyword is fueling the greatest number of newsletter signups). Here, youʼll learn how to implement AdWords Conversion Tracking, which enables you to identify which keywords and ads are leading to the valuable actions taken on your site.

Advanced Management:
This section is for grantees who are considering using Google Analytics. If youʼre looking for further insight into how users find and interact with your site, you may want to consider implementing Google Analytics. Weʼve included a quiz in this section to help you decide if Google Analytics is for you.

We hope each of you download your own copy of the OMG today!Posted by German Freiwald, The Google Grants Team

Climate Change in Google Earth

Wednesday, October 14, 2009

Google EarthClimate Change in Google EarthUN Conference of Parties 15 meeting in Copenhagenwww.google.com/cop15youtube.com/cop15Posted by Tanya Keen, Google Earth Outreach Team

Workshop Grantee Best Practices: National Public Radio

Tuesday, October 13, 2009

Google Grants WorkshopNational Public Radio (NPR)Google GrantsGoogle AnalyticsGoogle Grants Help Centerhereour YouTube channelGoogle Grants User ForumPosted by Kristie Ferketich, Google Grants Team

Workshop Grantee Best Practices: Elder Wisdom Circle

Tuesday, October 6, 2009

This week's speaker recap from the Google Grants Workshop is courtesy of The Elder Wisdom Circle. The Elder Wisdom Circle is an online inter-generational program connecting young people seeking advice on life with seniors ages 60-100 with wisdom to share. Doug Meckelson, founder of the EWC, had the following to say when asked to share tips and best practices for achieving success in the Google Grants program:

Take time to learn about your account, how it works, what tools are available. When we first started I would log-in multiple times each day to tweak and adjust.
Look at your ads from the visitor point of view: is your ad is enticing them to click? Does the page they land on and the content they see after clicking on your ad make sense? Just having someone click into your site is not the end goal, creating some form of action usually is.
Negative keywords are invaluable. We do not offer any type of medical, tax, legal or investment advice and early on we burned up quite a bit of resources dealing with advice-seekers we could not help.
The message is pretty simple and that is to take the time to understand how things work. In the end this one little tool allowed us to reach the correct audience.

You can also check out all of the other recordings from the Google Grants Workshop on our YouTube channel. Also, feel free to share your own experiences using these and other best practices on the Google Grants User Forum.

Posted by AnnMarie Hill, The Google Grants Team

Your best keyword forward

Thursday, October 1, 2009

generate a large number of keywords common themes write around 3 to 4 ad variations ad group destination URLthe keyword tool

Keep ad groups small and tightly themed.

Choose keywords and ads that match and follow a single theme.

Send traffic to the appropriate part of the site that matches the ad group theme.

Use the keyword tool to generate related keyword ideas.

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For Nonprofits Blog

How non-profit organizations go Google

Workshop Grantee Best Practices: Kidpower

OMG, it's the OMG!

Climate Change in Google Earth

Workshop Grantee Best Practices: National Public Radio

Workshop Grantee Best Practices: Elder Wisdom Circle

Your best keyword forward

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