Since I started working with Google a little over a year ago, one of my primary responsibilities, aside from my work with the AdWords program, is to orchestrate Google Grant events in our Boston office. In this role, I've been able to help individuals in our office review and build out advertising accounts for hundreds of non-profit grantees.
One thing that the volunteers and I often don't get to see when working on accounts at our desks is the direct impact that this advertising can have and what it means to the non-profits that receive extra advertising flexibility in their monthly budgets. Instead, the huge impact that companies like Google, volunteers, and I can make in the daily workings of organizations and the millions of individuals that they serve are reiterated and driven home through the chance en route interactions I mentioned before. At the end of the day, participating in Google Grants isn't just about selecting keywords or writing ad text; instead, it's about forging partnerships that connect people with the organizations and help they need - be they in your neighborhood or an airplane ride away.
I suppose this goes to show that the next time you travel, you never know what doors a conversation with the person next to you might open or the journeys on which you might embark.
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