So you have come this far; you started a Google Website Optimiser account , you installed the JavaScript snippets (small bits of code) on the appropriate test pages and you launched your experiment . You then allocated a percentage of your website's traffic to be exposed to the test pages and now the website optimiser is showing you results.Step 1. page h1 button image When it came to images on our landing page, removing the image altogether caused a negative impact on conversion rate, so we determined that it was best to leave the original image in place. Its relatively safe to assume that having an image will help improve conversion rates. You could consider rotating a few different appropriate images on the page and seeing which one has the biggest impact.Note: The column variation only shows partial text. So headings are abbreviated.Step 2. Summary conversion university .Posted by Gavin, Dublin Analytics Team
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