Day 5+. I didn’t make any further changes since my campaign was running like a well-oiled machine. I spent about 15 minutes each day checking performance and pausing those keywords with significantly lower CTR. As a result, my daily CTR continued to rise every day and it got to 30% by the end of the experiment. During the entire course of the time I was optimizing the account, my overall CTR was an unheard of 20%.
So through my experience, here are a few strategies I’d suggest if you're looking to improve your account's performance. Please keep in mind that these strategies won't work for everyone, or result in the same performance, but with customization these strategies can be useful for improving your experience with Google AdWords and Google Grants.
Tip #1: Iterate often in the beginning. Letting a bad ad run longer means it will take you longer to recover your campaign's performance.
Tip #2: Try to beat your own site in search. If your site appears in search result on the left, and at the same time in ads on the right, chances are people will click the search result more often than the ad itself, hurting your overall campaign performance.
Tip #3: In the beginning, focus on CTR rather than gaining traffic. Cutting off your popular, but low-CTR keywords in the beginning might help you in the long run.
Tip #4: Using a phrase like “official site” in the creative will gain extra eyeballs for you. Hey, check the title of this post. Did I gain your eyeballs?
Finally, in case you want to know what happened to this grantee, I have returned its control back to the organization. As I was writing this blog, the ad I created was still the top ad on
this page.
Posted by Yunkai, Google Grants Volunteer
Follow
No comments :
Post a Comment
You are welcome to comment here, but your remarks should be relevant to the conversation. To keep the exchanges focused and engaging, we reserve the right to remove off-topic comments, or self-promoting URLs and vacuous messages.