In the final webinar of our 5-part series with
NTEN, we discussed evaluating your AdWords performance. Jessica from our team led the session and spoke about the importance of monitoring and evaluating your account to fully maximize it. The majority of the session focused on
Google Analytics, a tool that can be extremely helpful in evaluating your performance and identifying how best to optimize your campaigns. A few highlights from this great session:
The session also covered Google Analytics installation, goal setting, interpreting reports, troubleshooting, and more. Check out the slides from the session
here and purchase the audio recording on
NTEN's site if you are interested in learning more.
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