The most recent webinar in our 5-part series with NTEN focused on optimizing ad text and featured Beth, a Googler who volunteers her time with Grants recipients. Beth presented an overview of the components of and goals for your AdWords ads. We covered simple processes for creating and editing ads and discussed ad serving and performance. Most of the session dove into best practices and proven strategies for ads, which I'll highlight briefly:Include keywords in your ads, especially in the headline Use a "call to action" such as 'donate,' 'sign up,' or 'get involved.' It tells people what you want them to do! Include targeted, relevant information about your organization, program, or service Link to the most relevant section of your site, not necessarily to your homepage Create multiple ads for each Ad Group and test what works here and buy the audio recording from NTEN .NTEN .Posted by Kristie, Google Grants Team
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