Posted by AnnMarie, The Google Grants Team I get questions from time to time about what makes for a powerful Google Grants application. We look for applicants who meet our eligibility guidelines , have the resources to actively manage an AdWords account, and have a basic strategy about promoting their cause through AdWords.
URL of website: Organization Mission Statement / Primary Objective Explain how you expect Google AdWords advertising will contribute to your organization : Discuss your mission and goals in terms of online advertising. Which initiatives or programs would you advertise online? Other than an increase in donations and website traffic, what would you like to gain from this award? What action would you like users to take when they reach your website? For example, do you offer volunteer or newsletter sign-ups? Do you sponsor or run events to benefit your organization? Tell us what you wish to accomplish from a click on your ad!Who is your target audience for online advertising?: Google Grants Help Group .
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