In our effort to boost our AdWords training materials, we introduce to you our new Google Grants Glossary!
Have you ever wondered what the Impressions column reflects in your account? Do you know the difference between Display URL and Destination URL? Are you familiar with abbreviations such as CPC and CTR?
Our glossary lists the most commonly used AdWords phrases and the terms you should be familiar with when managing your AdWords account. Since this glossary is customized for Grants recipients, you'll only see terms relevant to Grants accounts and definitions tailored to non-profit advertising.
If you have any suggestions for the glossary, please post to the Navigating AdWords section of our Google Grants Help Group.
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You are welcome to comment here, but your remarks should be relevant to the conversation. To keep the exchanges focused and engaging, we reserve the right to remove off-topic comments, or self-promoting URLs and vacuous messages.