Posted by Kristie, The Google Grants Team The Chronicle of Philanthropy recently, I came across an interesting article that I thought I would share. This article , by Elizabeth Schwinn, discussed results from a survey on direct mail, confirming that direct mail is still effective, especially for older donors, and will likely continue to be so for the next 10 years. This was good to hear, as I know that many of our grantees rely heavily on direct mail as a major outreach method.
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