Posted by Taylor, AdWords Team Reports tab in AdWords (next to the Campaign Management tab, which we checked out last month ). This tab takes you to the Report Center, where you can create customized reports to help you track the performance of your campaign(s). To start, click on the blue ‘Create A New Report’ link.
The next page has four steps:
Choosing the Report Type We recommend first running an Ad Group Performance report, which will give you more data than a Campaign Performance report but less than a Keyword Performance report. If you’re interested in how specific keywords are performing, run a Keyword Performance report. To learn more about the report types, check out this article on different kinds of reports.Settings Advanced Settings This is where you can select that data that’s included. The columns that are automatically included are usually relevant, but you may want to add some. For example, if you’re interested in the conversion rate of your campaign, be sure to add the conversions column and conversion rate column.Templates, Scheduling, and E-mail
Try running a few types of reports with different settings and columns to figure out which ones have the best information for you. Then, to save time and ensure that you’re staying up-to-date with your account, schedule the report and have it e-mailed to you. And if you have any questions, the AdWords Help Center has some great articles for making the most of your reports.
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