Posted by Kristie, Google Grants Team Back in February, I presented at a non-profit forum in Washington DC, hosted by our DC office and Google.org . This forum was geared toward international development NGOs and offered an opportunity for Googlers to discuss our non-profit offerings with interested organizations. In addition, we invited several non-profits using our tools to share case studies with the audience, encouraging other groups to think creatively about how to use the free products Google offers to non-profits.Google Grants , Google Analytics , and Google Checkout for Non-Profits . During this session, I shared information about Google Grants and how to think strategically about maximizing your AdWords grant. One key element discussed was the value of incorporating Google Analytics with your AdWords account. Prem from Google Checkout then gave an overview of Checkout for Non-Profits and how this product can also be used in conjunction with other Google non-profit offerings. The session closed with Maciek Gregorski and Timothy Lash of the International Rescue Committee offering a look at their successful uses of Google Grants and Google Analytics. the folks at the International Rescue Committee . Hope you enjoy it!
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