Posted by Jessica, Google Grants Team Analytics is a great tool for all advertisers, not just those with shopping carts or e-commerce, and as non-profits there are ways you can make analytics work for you and your organization.Objectives Raise awareness Increase donations Generate interest/participation Goals Measurement Setting up goals in analytics is the key to getting insight into the important activity on your site. Once you've set up tracking for your goals, you'll be able to see how your goals are performing and where you need to make changes to improve performance.Analytics Guide and start a discussion in the Google Grants Help Group .
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