Google for Nonprofits Blog: Analytics Demystified

Analytics Demystified - Part 2: Setting Goals

Thursday, May 29, 2008

Posted by Jessica, Google Grants TeamGoogle Analyticspart 1 of this seriesa previous post

Volunteer sign-ups

Newsletter sign-ups

Research or report downloads

Donations

Information inquiries

Google Grants Analytics Guide (pg. 19)To set up goals

Click the Edit link under Settings next to the profile for which you want to create a goal

Under "Conversion Goals and Funnel," select one of the four goal slots available for that profile, and click Edit

In the Goal URL field, type the web address that marks a successful goal completion when reached. This address can be the "Thank you" page that donors see after they've charged a donation or a confirmation page that visitors see once they've signed up for your newsletter.

In the Goal name field, name the goal as you want it to appear in your Goal and Funnel reports. The name should be one you will easily recognize, such as "Newsletter Sign-Up" or "Donation."

Turn on the goal by selecting the "On" radio button

Define your funnel path. The funnel path is the path of pages that visitors click through on the way toward the goal you've set. If you're tracking donations, for instance, enter the series of pages visitors would visit before donating; this path could include the URLs for your homepage, your donation page, the shopping cart page, and your goal page

Configure your settings by choosing "Case Sensitive," if your URLs are case-sensitive, and setting Goal Values if you've assigned dollar values to your goals. More details about this step are on pages 23 and 45 of the Google Grants Analytics Guide.

(pg. 15)Goals and Funnels

For Nonprofits Blog

Analytics Demystified - Part 2: Setting Goals

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