Posted by Cynthia, Google Grants Team Google Grants —the company's inaugural philanthropic program—and we thought we'd share with you the story of its early days. AdWords relaunched with a new cost-per-click (CPC) pricing model . This model made search advertising as cost-effective for small businesses as for large ones. Google.com . They thought that, through AdWords, non-profits too could reach a wider audience and connect with the people who were searching for information about their specific cause or programs. No laborious meetings or extended discussions were necessary: that desire to support non-profits led directly to the idea of Google Grants. extra time extend Google Grants to as many organizations as possible—to share our philosophy of community service to help the world. able to say "yes" a lot more than "no." We support a myriad of organizations, large and small, around the globe. Along the way, we've learned a lot about working with non-profits, and with that knowledge we've continued to make changes to the program. 15 additional countries (with more to come). With the help of nearly 1,000 Googler volunteers worldwide, we currently support more than 4,000 grantees with free AdWords advertising. To date, the combined value of the clicks accrued by grantee advertisers on Google.com is approximately $273.3 million. But the impact on our grant recipients is immeasurable. We'll be sharing some of these success stories in future posts. Help Center form . We all enjoy reading your success stories as much as I hope you've enjoyed this post.
Follow
No comments :
Post a Comment
You are welcome to comment here, but your remarks should be relevant to the conversation. To keep the exchanges focused and engaging, we reserve the right to remove off-topic comments, or self-promoting URLs and vacuous messages.