Posted by Kristie, Google Grants Team we launched this blog, we touched on the premise of the Google Grants program: providing free advertising on Google to non-profits that share our philosophy of community service.our discussion group .Myth #1: Google Grants gives money Myth #2: Google Grants ads show when Google doesn't have a targeted ad for a webpage read more about Quality Score and which factors contribute to it for each of your keyword-targeted ads on Google.com.Myth #3: All you have to do is apply and, once you're in, answer a few questions every now and then. There is virtually no time commitment and nothing to learn. learning about the program , setting up your account , interpreting reports , setting up Google Analytics with your Google Grants account and scheduling reports . Myth #4: You are guaranteed $10K worth of traffic to your website. Truth: The volume of clicks and traffic coming to your site varies depending on your organization's breadth and focus. For example, international organizations often receive more traffic than local groups, and cancer advocacy non-profits may see more traffic than groups focused on rarer diseases.AdWords Basics section on this blog to get tips for managing your account.Myth #5: Having a Google Grants account guarantees that you'll be included in Google's search results. AdWords and the Google Grants program . Nonetheless, using Google Grants is an effective way to get more exposure for your organization, especially if your group does not have high ranking in Google's search results.Myth #6: My Google Grant has been active for three months. It will expire soon so we need to reapply. Truth: Google Grants are awarded for a minimum of three months, and typically we notify you at least 30 days before your grant award expires. However, Google does reserve the right to terminate your organization's participation in the Google Grants program for any reason without notice at any time.Google Grants Help Group and see if someone else has started a discussion about it or reach out to our group directly to get the real story.
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