Google for Nonprofits Blog: February 2008

For Nonprofits Blog

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Posted by Jessica, Google Grants Team

You'll likely come across a lot of new terms and acronyms while managing your Google Grants AdWords account, and while you can always access the full AdWords glossary of terms, we wanted to explain a few of the most common right away, and give some insight into how they affect your account.
Daily Budgetapplication online.CPC
Cost-Per-Click. This is the most your account will be charged any time someone clicks on your ad. For all Google Grants accounts, the CPC is set to a maximum of $1. You can set your CPC at any amount up to $1 per keyword. Remember that even though your account will be accruing clicks, you will not be charged any amount as a participant in the Google Grants program unless you apply for and receive a higher daily budget as a participant in our Additional Services program.

CTR
Click-through Rate. This percentage is the number of clicks your ad has received divided by the number of times your ad has shown. You can see the CTR for each keyword and ad creative, as well as average CTRs for your campaigns, ad groups and account. Keeping an eye on these CTRs is a good way to track the performance of your keywords and ads. A low CTR (below 1%) for a keyword can indicate that a term is too broad for your target audience and could be improved by making it more specific or by adding matching options. A low CTR for an ad creative can indicate a less relevant message and can be improved with a stronger call to action or with a more concise message.

As you manage your online advertising accounts and come across new terms and acronyms don't forget to tap into the expertise of fellow Google Grants advertisers in the Google Grants Help Group. You can also view our newest online trainings to get you off on the right foot and help you make the most of your Google Grant. For a quick introduction to your Google Grants account click here to view the training. If you're ready to move on and learn more about navigating your Google Grants AdWords account, click here for a detailed walk through of a Google Grants account.

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Labels: AdWords Basics , Google for Nonprofits Blog

Chatting about Google Grants

Monday, February 25, 2008

Posted by AnnMarie, Google Grants TeamGoogle GrantsGoogle Grants Help Group.

Quick Start GuideGoogle Groups Tour

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Labels: Google for Nonprofits Blog , Grants Program

Getting started with Google Grants

Wednesday, February 20, 2008

Posted by Jessica, Google Grants Team
If you were just awarded a Google Grant, welcome to the program! We look forward to helping your organization make the most of AdWords.

Your first step: sign in to your AdWords account using the email address and temporary password you received in your welcome email. You may want to bookmark the sign in page for future reference.

Then, select My Account > Account Preferences > Edit in Google Accounts and update your password to one you will remember.

With that housekeeping taken care of, you can revisit your account set-up and make changes or updates to your campaign at any time. Here are a few items we'd recommend you review right off the bat:

Keyword list

Make sure your organization name is included, as well as any relevant cause-related terms (e.g., breast cancer, childhood leukemia).

Ad text

Check to see how well the ads represent your mission and whether the destination URLs link to specific pages on your site.

Ad Groups

It's always a good idea to have your Ad Groups match the organization of your website (For example, if you accept donations, consider a 'Donations' Ad Group.)